Case Study
ATM Safety Experts LLC
Web-Builder Conversion
Project Overview
The Client
ATM Safety Experts LLC
https://atmsafetyexperts.comA firm specialized in ATM compliance inspections in the state of Texas
from the Client
- "a mess, hard to find"
- "does not look right in all formats"
- "[needs to be] easy to find for any potential customer searching [key] words
Timeline
2 Weeks
Services Needed
- Collect and remove content from Wix
- Design around original site's content flow
- Update and unify colors and design
- Bring in new graphics in a unified palette and style
- Build in responsiveness to site's structure
- Incorporate SEO best practices
- Deploy on server of customer's choice
Chief Call-out
Lacking Professional Impression
ATM Safety Experts, needed a complete website overhaul to better serve their financial institution clients. Their existing site, built and hosted on Wix, lacked the professional appearance required for a business dealing with critical banking compliance services.
The Focus
The redesign focused on establishing trust through professional design, clear communication of their expertise in Texas Finance Code Section 59.308 compliance, and making it easier for financial institutions to request their ATM inspection services.
Challenges
Non-Responsive Design
Layout broke on mobile devices, making navigation or reading content difficult.
Poor SEO Performance
Key terms about ATM compliance and Texas Finance Code were not properly optimized for search visibility.
Weak Conversion Elements
Quote request process was unclear and contact information was difficult to find, reducing potential client engagement.
Solutions
Responsive Design Implementation
Before
Non-responsive design that broke on mobile devices
After
Fully responsive design that works on all devices
SEO Optimization
-
Optimized for Texas ATM
compliance search terms and
Finance Code Section 59.308
references
-
Semantic HTML structure
highlighting key compliance
services and requirements
-
Added Schema.org markup for
professional services and local
Texas business
-
Comprehensive FAQ section
addressing ATM compliance
requirements and inspection
processes
-
Mobile optimization for bank
staff accessing compliance
information on-site
Conversion Optimization
-
Prominent "Get ATM Inspection
Quote" buttons strategically
placed throughout the site
-
Direct phone number displayed in
header for immediate contact
-
Persistent quote request button
in navigation for easy access
-
Streamlined quote request form
prominently displayed on landing
page CTA
Before
Minimal contact information and no calls-to-action
After
Prominent CTAs and easy-to-find contact options
Ready to Transform Your Business's Online Presence?
Whether you're a specialized service provider like ATM Safety Experts or any other business looking to improve your digital impact, I can help create a website that builds trust, communicates your expertise, and drives conversions.
